Andrew Antone created the brand identity for Rosewood Coaching, an Alaska-based executive and wellness coaching firm. Rosewood draws its name from the rosewood tree — a fast-growing, hardy, strong tree with long, leathery leaves, and whitish flowers. Its wood is rare and richly hued, and each tree's unique patterns are as individual as they are beautiful. A subtle nod to the tree of life — a symbol of connection — the brandmark encircles the leafy rosewood tree. Color plays a key part in the brand identity, with a vibrant color palette composed of deep pink and greens, inspired by the rosewood tree and its leaves. The brand identity created by AAexpressive perfectly matches Rosewood’s forward-thinking approach to transformation, making good and talented people into great leaders.