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Andrew Antone designed a new brand identity for Lieff Ranch that captures the essence of its heritage — a bucolic 1930's cattle ranch steeped in early Spanish and Mexican ranchos tradition — and seamlessly blends it with a modern elegance expected from the famed California vintner. The encircled L.R. forms an iconic brandmark synonymous of a classic livestock brand. The sleek simplicity of the identity carries through brand expressions such as wine bottles, apparel, promotional materials, and the digital design of the website.
